![]() ![]() It’s important to evaluate your work and what stands out to you as an advantage you have. What’s the one thing that you have that no-one else can match? Image by Jasmin Bauer. Have a background in motion design? Implementing different artistic techniques into your photography can set it apart from the rest. Editing Skillsĭid you take a crash course on Photoshop techniques? This can really level up the work that you create. But if you have access to a diverse set of friends, family, and other colleagues who are open to being photographed, it can be a huge advantage to your work. Model access can be really difficult for some photographers, especially if you shoot stock. Model AccessĪccess to models and/or people to shoot can be a huge USP for photographers looking to expand their photography business. This eliminates a lot of competition and allows you to be a specialist in your area. If you live in a small town or a remote island, for example, your USP can be as simple as the location where you are based. Geographic Locationĭo you live somewhere truly unique? This can be a great place to start. To help find your USP, here are a few different areas to evaluate within your business and find your strengths. In photography industries, your USP can be a wide variety of things. Find what makes your work unique before you set up your business. Identifying this is the first step in creating your business, long before you start shooting or selling anything. Essentially, it’s the thing in your visual business that sets you apart from the rest. Your unique selling proposition (USP) is defined as the factor or consideration that you present as the top reason that your product is different from and/or better than that of the competition. Step 1: Find Your Unique Selling Proposition Let’s go over how you can use them to maximize your photography business online. These are three very important but very simple branding considerations. We’ll go over them in detail, but essentially they are: Ideally you should implement these in your photography business before you even start selling. How can I build a photography brand that stands out?īuilding a brand that stands out comes down to a few key considerations. But, a solid brand will help you stand out. That’s a lot of talented individuals to compete within a single space. On Shutterstock, for example, we have over 1.4 million artists on our global marketplace. After all, there are more readily available photographers than ever before. This is incredibly important in the photography industry. Branding your photography business creates a cohesive look and feel to your public work. In short, branding makes your business memorable compared to competitors in similar fields. Branding and marketing expert Seth Godin defines a brand as “The set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A strong brand ensures that all aspects of your business match. ![]() What does “branding your business” really mean?Įssentially, branding your business means creating a cohesive look and feel to your publicly shared work. ![]() Here are a few considerations that you should implement to build a strong and successful photography brand. You can apply the same general rules if you operate any kind of visual online business where your goal is to sell your creative work. In the following article, we’ll be sharing a few branding tips for you to implement in your photography business. Having a good brand can make or break your business. If you showcase your work on Shutterstock, a good brand comes down to ensuring that your portfolio is cohesive and set up for success. Good branding helps potential customers recognize your work in the wild, and remember it when they are thinking of hiring you for upcoming campaigns. When someone sees your visuals, they should instantly recognize it as your brand. Branding is essential for building a reputation amongst the creative world. Master the basics of good branding with four easy steps.Ī great brand can make or break your creative business, which is why branding your photography business is so important. Building a recognizable brand can keep clients coming back to your photography business for more. ![]()
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